COROS PACE Pro Product Launch

PACE Pro launched COROS into a new era. Our creative needed to represent this big change for COROS. A brighter screen, and faster processor led us to focus on the idea that this was a serious watch for people who take their sport seriously.

 

I developed our launch film, an animation that focused on both the beauty of the watch and the urban environment our target demographic would use this watch in. I also developed and created our official launch assets.